Over the past decade, a surge in the organic movement (along with scientific research) has highlighted the dangers of buying products before checking the label.
Consumers are continuing to invest more into natural products and the organic beauty movement is quickly building its appeal, entering a more mainstream market. Organic beauty is becoming fashionable—promoted by beauty bloggers, endorsed by celebrities and hitting the shelves of larger supermarkets.
For retailer in the beauty space, there’s never been a better time to jump on the bandwagon.
1. It’ll boost your consumer base
A recent online survey by Skin Inc showed 54% of women are more likely to purchase skin care that is made completely from natural materials. One in four women who were surveyed explained it’s important that their regular beauty products are made from organic, natural ingredients.
The demand for these products comes from a flourishing market, with the expectation of a 10% growth in the next five years. Once considered a niche alternative, lifestyle trends have brought organic products (not only cosmetics) into the mass market. Retailers who aren’t providing natural cosmetics could potentially be missing out, in comparison to those who offer both.
2. You’ll stand out from the crowd
It’s hard to find organic cosmetics on the high street and most suppliers are predominantly found online. Those who often look for the organic alternative would admit that most retailers and department stores are lacking when it comes to choice of natural cosmetics.
When it comes to price tag, 66% of global consumers are willing to pay more for products that focus on supporting sustainability, environmental impact and positive awareness. Among those, 50% say it’s important that products are made from fresh, natural or organic ingredients.
Differentiate yourself from the competition by liaising with producers of local product, showing your customers that you support both the organic and the local industry.
3. It’s great for your conscience
It’s become the norm for consumers to check out where their products come from, what they’re made with and whether they’re ethical. Now more than ever, sustainability is taking a more prominent role in consumers’ lifestyles. Brands like People for plants and LUSH are popular for providing ethical, sustainable products and driving a charitable business model. Not only are organic beauty brands having a positive impact on the environment, they also advocate being cruelty free.
Attracting a loyal customer base is made easier by stocking environmentally conscious product—your customers are more likely to return if you show them that your socially responsible.